Sprint Overspends to Combat iPhone
When in doubt, go to Gizmodo.
That’s my general rule for when I feel like I’m having trouble getting some solid tech news that I think is both interesting and useful. Sure, I could link to any number of stories about a brand new mouse with one extra button, but does that really help anyone? So yes, I went to Gizmodo. There I found this amazing scoop about Sprint’s answer to the iPhone. The commercials embedded in the page are awesomely bad. I heartily recommend checking both of them out.
From the post:
The problem isn’t that the Instinct is necessarily a bad phone, or that Sprint is a worse service than AT&T. It’s that Sprint’s series of commercials will cost the company $100 million to promote a message that will most probably be a moot point in one month if/when Apple announces their 3G iPhone.
Couldn’t have said it better myself. It also bears noting that upon side-by-side review of the two phones, I still really want an iPhone. They point out that the screen is smaller, but it’s not just that. Overall, this is a huge blunder by Sprint. Heads will roll for this.
Leave a comment